Managing Director, Euro Commercials Ltd
Jeff has a degree in accountancy and finance from the University of Huddersfield. He joined the business in 2006 as Finance & Operations Director, and prior to that had been Financial Controller of Euro Pressings Ltd, one of Nick Williams’ original companies. In 2014 Jeff was asked by the Board to take over the reins as Managing Director.
Based in South Wales, Euro Commercials is a distributor and service partner for Mercedes Benz Vans, Daimler Trucks and Maxus Vans & Trucks, operating across Cardiff, Newport and Swansea. The company was founded in 1979 by Nick Williams and David Salway. The focus is on building long lasting customer relationships in South Wales by delivering excellent customer experiences through the sales, service & parts departments.
Jeff leads a dedicated management team that is deeply committed to providing excellent service to customers. The Board of Directors possesses extensive experience in the commercial vehicle sector. Jeff firmly believes that the success of Euro Commercials is attributed to its people. They hold regular meetings to discuss performance and future plans, with Jeff actively encouraging interaction and feedback. The company places significant emphasis on rewarding and recognising employees, ensuring that everyone feels valued by both the Board and their colleagues. There is a strong sense of pride in the shared culture and values of the business.
Jeff’s focus is for Euro Commercials to become the preferred employer in the local area, a place where individuals aspire to work, grow, and thrive, while customers consistently enjoy exceptional service. The management team heavily invests in training and development initiatives and has appointed a dedicated Health & Safety Manager to oversee the well-being of the nearly 200 employees. Currently, Jeff and the team are evaluating the company’s infrastructure to transition the business into the era of electrification.